About Us

Client: Singapore Tourism Board

Project: #IWantToGoToSingapore Trade Marketing Campaign

To promote both awareness and advocacy for their “passion made possible” project, Singapore Tourism invited the Misfits to create a branded content campaign as part of our management of their national roadshow. Using the hashtag #IWantToGoToSingapore, travel agents entered a social media competition whereby the winners were hosted by Singapore Tourism on a money-can’t-buy famil experience. We then shot and produced four web-stories with the winners highlighting the best of Singapore’s cultural and family activities, nature destinations and art and design precincts.

  • Client: Singapore Tourism Board
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