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Collette Centennial Celebrations

To celebrate their 100th centenary, Collette engaged the Misfits – in partnership with the Travel Weekly brand – to create a national roadshow appealing to travel trade professionals in a way that was celebratory of the future yet respectful of the past and created hype around the global brand here in the local Australian market.

These aspirational events were attended by some of the industries’ most desirable clientele. Heralded as the industry event of year, the brands’ NPS sky-rocketed and they saw a spike in both brand awareness and B2B sales leads in the weeks following the roadshow.