Newscorp enlisted The Misfits to launch their 2018 mentoring program aimed an pairing the public with high profile female business leaders such as Janine Allis, Julie Bishop and Turia Pitt.
As part of our “Changing the Ratio” movement, on National Women’s Day we partnered with WHIM.com.au to launch their 2018 mentoring program. We hosted a private dining experience at one of Sydney’s finest restaurants, Fred’s to celebrate some of Australia’s most influential women. Dr Kristin Furguson addressed our guests and spoke about her #CelebratingWomen campaign that recognised one exceptional women, every day for a year using her social media network.
We integrated and promoted the campaign across our brands to help launch the program to both media companies and consumer audiences alike.