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Client: Singapore Tourism Board

Apr 24, 2018 / by admin / In Uncategorized / Leave a comment


Project: #IWantToGoToSingapore Trade Marketing Campaign

To promote both awareness and advocacy for their “passion made possible” project, Singapore Tourism invited the Misfits to create a branded content campaign as part of our management of their national roadshow. Using the hashtag #IWantToGoToSingapore, travel agents entered a social media competition whereby the winners were hosted by Singapore Tourism on a money-can’t-buy famil experience. We then shot and produced four web-stories with the winners highlighting the best of Singapore’s cultural and family activities, nature destinations and art and design precincts.

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